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Florencia Krochik

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Originally from Argentina and a USC’s School of Cinematic Arts graduate, director Florencia Krochik's past work has been supported by Women in Film, the Sundance Institute, Film Independent, the National Association of Latino Independent Producers and the Creative Visions Foundation.

Florencia’s body of work has focused on shedding light on stories of underrepresented communities. She has directed advocacy content campaigns in the non-profit sector for clients including the Coalition to Abolish Slavery and Trafficking. Her latest film, PATHWAYS, is a feature length documentary about undocumented youth in America. She has been a featured speaker at several conferences focusing on the importance of telling untold stories and their subsequent change-making impact, including the Spark Change Summit at The Skoll Center for Social Impact Entertainment and the LA Times Festival of Books.

In addition to her impact work, Florencia is a world renowned digital and commercial director in the Action Sports sector having worked on global campaigns for Bear Grylls, Tough Mudder and The Color Run. Current directing projects include global Action Sports campaigns for IMG and a semi-autographical feature film about an immigrant family’s first week in America.

Action Sports Reel

Originally aired on Channel 18

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